TY  - BOOK
AU  - Napoletano,Erika
TI  - The Power of Unpopular: A Guide to Building Your Brand for the Audince who will Love You(and Why no One Else Matter)
SN  - 9781118134665
AV  - HF5415.127  .N37 2012
PY  - 2012///
CY  - NewJersey
PB  - John Wiley& Sons Incorporation
KW  - Target Marketing
KW  - Branding
ER  -