Kotler, Philip. <br/><br/>
Principles of marketing  
Philip Kotler, Gary Armstrong. 
 - Fifth edition 
 - Englewood Cliffs, N.J. :  Prentice Hall,  [1991] 
 - xxiii, 711 pages  with illustrations  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0136912478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K874 1991