Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 
Philip Kotler, Bowen, Makens 
 - 6th edition. 
 - Singapore:  Prentice Hall;  c2015 
 - iii, 628 pages:  with Illustrations;  27 cm. 
<br/><br/>Includes bibliographical index 
<br/><br/><label>ISBN: </label>9789814604178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality-Industry-Marketing<br/>Tourism marketing
<br/><br/><label>LC Class. No.: </label>TX911.3  / .K874 2015