TY  - BOOK
AU  - Schultz,Mike
AU  - Doerr,John E.
AU  - Frederiksen,Lee W.
TI  - Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success 
SN  - 9781118688434 (epub)
AV  - HD9980.5 
U1  - 658.8 23
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Service industries
KW  - Marketing
KW  - Branding (Marketing)
N1  - Includes index
ER  -