Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  ©1989. 
 - xxiv, 661 p. :  col. ill. ;  27 cm. 
 - The Prentice Hall series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0137053606 
<br/><br/><label>LCCN: </label>88027432  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8