Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. --
- Second edition. --
- Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
- xv, 352 pages ; illustrations ; 24 cm
Includes index.
9781118604342 (cloth)
2013007338
Service industries --Marketing. Branding (Marketing) Marketing.