Savar, Avi,  1973- <br/><br/>
Content to commerce : engaging consumers across paid, owned and earned channels /  
Avi Savar. -- 
 - Hoboken, New Jersey :  Wiley,  [2013]  ©2013 
 - xlvi, 242 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue. 
<br/><br/><label>ISBN: </label>9781118480182 (cloth) 111848018X (cloth) 
<br/><br/><label>LCCN: </label>2013001304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .S378 2013