TY  - BOOK
AU  - Savar,Avi
TI  - Content to commerce : engaging consumers across paid, owned and earned channels / 
SN  - 9781118480182 (cloth)
AV  - HF5414 .S378 2013
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Social marketing
KW  - Internet marketing
N1  - Includes bibliographical references and index; Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue
ER  -