Yip, George S.

Total global strategy : managing for worldwide competitive advantage / George S. Yip.- - Englewood Cliffs, N.J. : Prentice Hall, [1992] ©1992 - xviii, 318 pages : illustrations ; 22 cm

Includes bibliographical references (pages 209-312) and index.

0133576582 : $24.95


International business enterprises--Management.
Strategic planning.

HD62.4 / .Y56 1992