Cover; Table of Contents; Preface; 1. Introduction: A Moral-Sociological Perspective on Social Movements; A Sociology of Morals and the Research on Social Movements; Rethinking Concepts in the Study of Social Movements; Collective identity; Framing; Emotions; Deviance; Social status; A Moral-Sociological Study of Animal Rights Activism; Outline of the book; 2. Moral Reflexivity; Sources of Moral Reflexivity; Reflexive Performance in Activism; Moral Hierarchies; Moral Resonance; Balancing Efficacy and Purity; Conclusion; 3. Emotion Work; The Importance of Moral Emotions in Activism. Morality and Emotions in Social MovementsTypes of Emotion Work in Animal Rights Activism; Containing; Ventilation; Ritualization; Micro-shocking; Normalization of Guilt; Conclusion; 4. Secular Religion; A Neo-Durkheimian Perspective on Secular Religion; Our Perspective in Relation to Previous Research; Elements of Secular Religion in Animal Rights Activism; Experiences of Awakening and Conversion; Dedication and Commitment; A Meaning in Suffering and Guilt; The Moral Community and the Surrounding World; Protection of the Sacred; Rituals; Conclusion; 5. Deviance-Management. Activists as Entrepreneurial DeviantsStrategies for Managing Social Stereotypes in Activism; The Significance of Social Stereotypes; Behavioral Strategies: Passing and Confronting; Psychological Strategies: The Techniques of Neutralization and Idealization; Strategies at the Group-level: A Cohesive and Transformative Sub-culture; The Dialectics of Deviance-Management in Activism; Conclusion; 6. Summation; References; Index; List of Figures; Figure 1a -- Moral distinctions in the animal rights groups in Sweden; Figure 1b -- Moral distinctions in the Plowshares group in Sweden. Figure 2 -- A moral-sociological perspective on social movement activism: A conceptual scheme.
Open Access
This book develops a novel moral-sociological perspective on social movements. For the first time, Durkheim's sociology of morality is used for social movement theorizing. Nevertheless, Durkheim's approach is used as a basis for further theorization, including developing a deviance perspective on social movements. The moral-sociological framework is also useful for theorizing the role of moral reflexivity and emotion work among activists. 0This book fills a gap in existing approaches to social movements by seeing social movements as essentially moral phenomena and by conceiving of morality as a social fact, which both enables and constrains the action that activists can pursue. By doing so, it complements existing more structural, cultural or strategic action-inspired approaches to social movements. In addition, the book richly illustrates how classical sociological theory can be used in new ways to understand contemporary societies.
9789048525485 9048525489
Animal rights movement. Social movements. Mouvement pour la défense des droits des animaux. Mouvements sociaux. social movements. SOCIAL SCIENCE--Essays. SOCIAL SCIENCE--Reference. SOCIAL SCIENCE--General. Animal rights movement. Social movements.