Pearce, John A.

Strategic management : - 13th ed. - New York : McGraw-Hill/Irwin, [2013] ©2013 - xxi, 434 pages : illustrations ; 26cm - Strategic management .

Includes various pages of cases in back of book.

Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.

9780071326391


Strategic planning.

HD30.28 / P32S 2013