TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Strategic management
T2  - Strategic management
SN  - 9780071326391
AV  - HD30.28 P32S 2013
PY  - 2013///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
N1  - Includes various pages of cases in back of book; Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19
ER  -