TY  - BOOK
AU  - Mcdonald,Malcolm
AU  - Wilson,Hugh
TI  - Marketing Plans: how to prepare them, how to profit from them
SN  - 9781119217138
U1  - 658.8 8th ed.
PY  - 2016///
CY  - Hoboken
PB  - Wiley
N1  - includes bibliographical references and index
ER  -