Development and Acceptability of Sales Promotion in Honda Motor Sports/ Dolong, Jonathan V. ; Hinlog, Mariz S.J. [and] Vista, Maricar V.

Undergraduate Thesis Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System, Rodriguez, Rizal 2014

The study aimed to determine the level of development and acceptability of Sales Promotion in Honda Motor Sports. The respondents were the 100 customers ofHonda Motor Sports in Rodriguez, Rizal. This study utilized the descriptive method for it describes in detail the matter being researched and is rich in detail. For better results and accurate interpretation, the gathered data were analyzed and treated using the appropriate statistical treatment: To determine the profile of the respondents, Frequency, Percentage Distribution and Rank were used. To know the consumer satisfaction in terms of goods and services offered by development and acceptability of Sales Promotion of Honda Motor Sports, mean was utilized. To know the significant difference between the profile of the respondents and the consumer satisfaction, ANOVA was applied.