Factors in maintaining the army of loyal customers in Phillipine Long Distance Telephone Company, Cainta Rizal/ Maricar J. Abrantes [et.al]

Undergraduate Thesis Bachelor of Science in Business Administration Major in Management University of Rizal System Rodriguez, Rizal 2011

The study was undertaken to determine the Factors in Maintaining the Army of Loyal Customers in PLDT, Cainta Rizal and to know more about the operation and services which are suited in customer's satisfaction. It was conducted during the 2 semester school year 2010-2011. The study utilized the Descriptive Method. It is a fact-finding study with adequate and accurate interpretation of objectives. The respondents of the study were one hundred fifty (150) loyal customers. They were chosen using random sampling. Specifically, fifteen (15) from Antipolo, twenty- five (25) from Cainta, ten (10) from San Mateo, seventy-nine(79) from Marikina and twenty-one (21) from Montalban.