Marketing management / Russell S. Winer, Ravi Dhar.
Material type: TextPublisher: New Jersey : Pearson Education, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xxi, 506 pages : illustrations (some colour) ; 29 cmContent type:- text
- unmediated
- volume
- 9780130387929
- HF 5415.13 .W725 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Reserved Books | Tanay College Library Reserve Section | Non-fiction | HF5415.13 .W725 2011 (Browse shelf(Opens below)) | Available | URSTAN-N2135 |
Includes bibliographical references (pages 462-479) and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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