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Marketing management / Russell S. Winer, Ravi Dhar.

By: Contributor(s): Material type: TextTextPublisher: New Jersey : Pearson Education, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xxi, 506 pages : illustrations (some colour) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780130387929
Subject(s): LOC classification:
  • HF 5415.13 .W725 2011
Contents:
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reserved Books Reserved Books Tanay College Library Reserve Section Non-fiction HF5415.13 .W725 2011 (Browse shelf(Opens below)) Available URSTAN-N2135

Includes bibliographical references (pages 462-479) and indexes.

Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

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