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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill series in MarketingPublisher: Manila : National Book Store, [1991]Copyright date: ©1991Edition: 9th edDescription: xxxiii, 668 pages illustrationss, 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9710851047
  • 0070609527
Subject(s): LOC classification:
  • HF 5415 St262 1991
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Holdings
Item type Current library Call number Status Date due Barcode
Foreign Books Foreign Books Rodriguez College Library Reference HF 5415 St262 1991 (Browse shelf(Opens below)) Available URSROD-0451

A reprint of the same edition published by McGraw-Hill, New York.

Reprinted under authority of PD numbers 285 as amended by PD nos. 400 and 1203.

Includes glossary and index

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