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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublisher: Singapore : Pearson Education South Asia Pte Ltd 2016Edition: 16e; Global editionDescription: 304 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789814718578
Subject(s): LOC classification:
  • HF 5415 .K636 2016
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Holdings
Item type Current library Call number Status Date due Barcode
Filipiniana Filipiniana Rodriguez College Library Reference HF 5415 K79 2016 (Browse shelf(Opens below)) Available URSROD-4756
Foreign Books Foreign Books Tanay College Library Reserve Section HF 5415 .K636 2016 (Browse shelf(Opens below)) Available URSTAN-N2830

Includes bibliographical references and index.

Kotler, P. and Armstrong, G. (2016). Principles of marketing. (16th edition). Singapore : Pearson Education South Asia Pte Limited.

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