Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz.
Material type: TextSeries: (HRM-Tourism series)Publisher: Manila : Rex Book Store, Inc., [2020]Copyright date: copyright 2020Description: vi, 214 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9786210403848
- TX 911.2 .C889 2020
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Filipiniana | Tanay College Library Reserve Section | TX 911.2 .C889 2020 (Browse shelf(Opens below)) | Available | URSTAN-N3221 |
Outcomes-Based Education.
Includes bibliographical references and index.
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
In English text.
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