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Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz.

By: Material type: TextTextSeries: (HRM-Tourism series)Publisher: Manila : Rex Book Store, Inc., [2020]Copyright date: copyright 2020Description: vi, 214 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786210403848
Subject(s): LOC classification:
  • TX 911.2 .C889 2020
Contents:
1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.
List(s) this item appears in: New Acquisition
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Holdings
Item type Current library Call number Status Date due Barcode
Filipiniana Filipiniana Tanay College Library Reserve Section TX 911.2 .C889 2020 (Browse shelf(Opens below)) Available URSTAN-N3221

Outcomes-Based Education.

Includes bibliographical references and index.

1. The meaning and importance of MICE. 2. Key players in the MICE Industry and their roles in the tourism and hospitality industry. 3. MICE planners. 4. MICE planning. 5. MICE management. 6. Marketing MICE. 7. Financial management of MICE. 8. Risk management. 9. The role of ethics in the MICE industry. 10. Technology for the MICE industry. 11. Changes affecting the MICE industry in the next millennium. 12. Special events management.

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