Consumers Buying Behavior to the Marketability of Over the Counter Medicine Products/ Raborar, Gaspar N. ; Rovira, Pedro Q. [and] Sonio, Alma Luna C.

Undergraduate Thesis Bachelor of Science in Business Administration Major in Marketing University of Rizal System, Rodriguez, Rizal 2010

This study aimed to determine the consumers' buying behavior to the marketability of over the counter medicine products. The respondents were 200 consumers of the said medicine products from Rodriguez, Rizal. This study applied the descriptive method of research utilizing 13 item questionnaire checklist prepared by the researchers specifying different buying behaviors as described in their statement of the problem. The study focused generally on two basic behaviors of the respondents in terms of price and brand name of medicine. The obtained results were tallied, ranked, computed and interpreted after applying formula to come up with the diagnosis of the buying behavior of the respondents. Mean was used for the questionnaire checklist to interpret the buying behavior of the consumers. ANOVA was used to determine significant difference between the consumers' busing behavior and their age, sex, civil status and monthly income.