Impact of Strategic Planning to the Performance of Rain Commercial Company/ Arroyo, Margelyn I. ; Buela, Mary Anne C. [and] Rigor, Jenie T.

Undergraduate Thesis Bachelor of Science in Business Administration Major in Management University of Rizal System, Rodriguez, Rizal 2011

his study aimed to determine the impact of strategic planning to the performance of Rian Commercial Company Strategic planning is the organization's process of determining its direction or its long-term plan to achieve its organizational objectives. The need to measure the impact of strategic planning to the performance of the organization can result to improve understanding of its objectives and overall direction There were forty (40) respondents, specifically, four (4) department managers and thirty six (36) rank and file employees It was conducted during the first semester of school year 2010-2011 The study used Descriptive method. This raethod of research is a fact- finding study with adequate and accurate interpretation of objectives. The researchers used the questionnaire-checklist which was presented and validated by the experts. It utilized questionnaire checklist For the statistical treatment of data, Frequency, Percentage Distribution and Ranking was used to determine the profile of the respondents in terms of age, sex, position and length of service. Mean was used to determine the impact of strategic planning to the performance of Rian Commercial Company in terms of business growth, direction and future of the business, competitive advantage and employee's performance.