| 000 | 02032nam a2200241Ii 4500 | ||
|---|---|---|---|
| 008 | 221202s xx 000 0 und d | ||
| 245 | 0 | _aStar Wars and the History of Transmedia Storytelling | |
| 264 |
_bAmsterdam University Press _c2017 |
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| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 520 | _aThe collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise. | ||
| 653 | _aMedia Franchising | ||
| 653 | _aPopular Culture | ||
| 653 | _aScience Fiction | ||
| 653 | _aStar Wars | ||
| 653 | _aTransmedia | ||
| 700 | 1 | _aGuynes, Sean A. | |
| 700 | 1 | _aHassler-Forest, Dan | |
| 856 | _uhttps://library.oapen.org/bitstream/20.500.12657/31149/1/637514.pdfhttp://library.oapen.org/handle/20.500.12657/31149 | ||
| 942 | _cE-BOOK | ||
| 999 |
_c65761 _d65761 |
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