Open Access
Markeninszenierung in Japan
Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
Volume 213 in the series
Edition Kulturwissenschaft
- Language: German
- Publisher: transcript Verlag
- Copyright year: 2020
- Audience: Professional and scholarly;
- Pages
- Main content: 314
- Keywords: Consumption; Brand; Muji; Uniqlo; Image; Marketing; Identity; Culture; Private Sector; Brand Staging; Advertising; Media; Economy; Society; Media Aesthetics; Cultural Studies; Asia; Media Studies
eBook
- Published: May 27, 2020
- ISBN: 9783839449080
