Undergraduate Thesis Bachelor of Science in Business Administration University of Rizal System, Rodriguez, Rizal
2024

Furfect Getaway is a proposed pet hotel offering a comprehensive range of high-quality pet services and products in Rodriguez, Rizal. The business will cater to pet owners, providing solutions for pet care needs during times when owners are unavailable, such as during vacations, business trips, or emergencies. The services include pet boarding, grooming, veterinary care, and training, all offered in one convenient location. Additionally, the business will provide premium pet supplies such as food, toys, apparel, and other pet essentials.

Furfect Getaway is designed to be a one-stop pet care center, ensuring the well-being of pets through various services. The facility will feature indoor play areas for dogs and cats, basic command training, daily walks, and top tier grooming services based on customer preferences. The business will also house a veterinary clinic, staffed by qualified veterinarians, to offer a wide range of medical treatments and healthcare for pets. Moreover, the sale of high-quality pet products will enhance the overall customer experience.

Furfect Getaway aims to serve the pet owners of Montalban, Rizal, particularly those with busy lifestyles or frequent travelers. The facility is strategically located on the 2nd Floor of the Casa Carmelita Building, along Rodriguez Highway, a crowded and accessible area near shopping malls and suppliers. The business seeks to alleviate the anxiety of pet owners when leaving their pets behind, offering a safe, convenient, and enjoyable environment for their furry companions. This study would mainly focus on the following: (1) Establish Furfect Getaway as a premier pet hotel in Rodriguez, Rizal, providing affordable products and high-quality services. (2) Determine the capital required for setting up the business and identify duties and responsibilities for smooth operations. (3) Offer a unique pet boarding experience, ensuring customer satisfaction and fostering loyalty through exceptional service. (4) Generate profit while fostering a strategic market position within the local pet care industry. (5) Create a facility that meets all pet care needs in one location, offering convenience to pet owners.

Furfect Getaway is a general partnership consisting of four partners, each contributing P699,114.45, for a total starting capital of P2,676,457.80. The partners will share management responsibilities and equally divide the income generated from the business.

The business will operate Monday to Saturday, from 9:00 AM to 6:00 PM, employing five regular staff members (front desk, pet sitters, veterinarian, and groomer) and part-time pet trainers. The proposed pricing for services is based on market surveys, with rates such as P180.00 for 3-hour pet boarding (daycare) and P480.00 for overnight boarding. Grooming prices range from P400.00 to P600.00 depending on the pet's breed and size.

The primary promotional channels will be online marketing through social media platforms like Facebook and Instagram, supported by word of mouth and traditional advertising methods (flyers, tarpaulins, and signage). The pricing strategy will follow a cost-based approach, ensuring affordability while covering operational expenses.

Projected financials for the first year indicate a total sales revenue of P36,254,244.24, with an income of P5,044,130.31. The financial statements include a projected cash flow and balance sheet, with a cash balance of P9,746,565.04 at the end of the first year. Key financial ratios such as a current ratio of 4.56, profitability ratio of 0.14, and ROI of 1.90 demonstrate the business's potential viability. The cash payback period is projected at 0.47 years, meaning the business is expected to recoup its initial investment within half of a year.

The feasibility study confirms that Furfect Getaway is a viable business in Rodriguez, Rizal, with strong market potential. Its comprehensive services, strategic location, and affordability ensure customer satisfaction and profitability. With a focus on providing a safe and enjoyable environment for pets, Furfect Getaway is positioned to become a trusted name in the local pet care industry. The study supports the conclusion that this venture is not only feasible but also likely to succeed, offering benefits to both pet owners and the community at large.