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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.-

By: Contributor(s): Material type: TextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: twelfth edition-Description: xxvi, 833 pages : color illustrations, colored maps ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256139903
  • 0256206872
  • 9780256139907
  • 9780256206876
Subject(s): LOC classification:
  • HF5415.13 .P426 1996
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Foreign Books Angono College Library Foreign Section HF5415.13 .P426 1996 (Browse shelf(Opens below)) Available URSANG-6300

Includes bibliographical references , notes and indexes.

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