Contemporary advertising /
Arens, William F.,
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Massachusetts. : McGraw-Hill, [2006] ©2006 - xl, 614 [80]pages : colour illustrations ; 28 cm. - McGraw-Hs/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper)
Advertising.
HF5821 / .Ar33 2006
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Massachusetts. : McGraw-Hill, [2006] ©2006 - xl, 614 [80]pages : colour illustrations ; 28 cm. - McGraw-Hs/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper)
Advertising.
HF5821 / .Ar33 2006