Marketing performance :
Perrey, Jesko,
Marketing performance : how marketers drive profitable growth / Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke - Chichester, West Sussex, United Kingdom : Wiley, [2016] - xi,185 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781119278337 (cloth : alk. paper)
2016015986
Marketing--Management.
HF 5415.13 / .P3795 2016
658.8
Marketing performance : how marketers drive profitable growth / Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke - Chichester, West Sussex, United Kingdom : Wiley, [2016] - xi,185 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781119278337 (cloth : alk. paper)
2016015986
Marketing--Management.
HF 5415.13 / .P3795 2016
658.8