Cases in marketing management
Bernhardt, Kenneth L.
Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear - Seventh Edition - Boston Irwin, McGraw-Hill 1997 - xiv, 665 pages; 24 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256204640
HF5415.13 / B448 1997
Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear - Seventh Edition - Boston Irwin, McGraw-Hill 1997 - xiv, 665 pages; 24 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256204640
HF5415.13 / B448 1997