Cases in marketing management

Bernhardt, Kenneth L.

Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear - Seventh Edition - Boston Irwin, McGraw-Hill 1997 - xiv, 665 pages; 24 cm. - The Irwin series in marketing .

Includes bibliographical references.

0256204640

HF5415.13 / B448 1997

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