MARKETING; THE CORE /
KERIN, ROGER A.
MARKETING; THE CORE / ROGER A. KERIN. __ - FOURTH EDITION. __ - New York : McGraw-Hill/Irwin, 2009. - 493 PAGES: COLORED ILLUSTRATIONS; 28 CM.
Includes bibliographical references and indexes.
Marketing.
HF5415 / .K452 2009
MARKETING; THE CORE / ROGER A. KERIN. __ - FOURTH EDITION. __ - New York : McGraw-Hill/Irwin, 2009. - 493 PAGES: COLORED ILLUSTRATIONS; 28 CM.
Includes bibliographical references and indexes.
Marketing.
HF5415 / .K452 2009