Marketing management /
IACOBUCCI, DAWN
Marketing management / Dawn Iacobucci - Second edition - Boston, MA : Cengage Learning, [2012] ©2012 - 243 pages; illustrations: 25 cm
Includes bibliographical references and index.
Marketing --
Management.
HF5415.13 / .IA1 2012
Marketing management / Dawn Iacobucci - Second edition - Boston, MA : Cengage Learning, [2012] ©2012 - 243 pages; illustrations: 25 cm
Includes bibliographical references and index.
Marketing --
Management.
HF5415.13 / .IA1 2012