Marketing strategy and competitive positioning
Hooley, Graham J.
Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud - Fourth edition - Harlow, England Prentice Hall 2010
Target marketing
Marketing --Management
HF 5415.127 H66 2010
Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud - Fourth edition - Harlow, England Prentice Hall 2010
Target marketing
Marketing --Management
HF 5415.127 H66 2010