Green Marketing Practices Among Coffee Shops in Binangonan, Rizal
Antonio, Sherwin
Green Marketing Practices Among Coffee Shops in Binangonan, Rizal Sherwin Antonio, Wendel Ann Clarisse Espiritu, Jherald Serrano - 2025 - xiv, 150
Feasibility Study
This study explored the green marketing practices of coffee shops in
Binangonan, Rizal. Green marketing was a part of a larger trend towards socially and environmentally conscious business practices, involving the promotion of products that were seen as environmentally sustainable. This study determined how the coffee shop businesses in Binangonan, Rizal implemented green marketing practices in terms of the 4 Ps of the green marketing mix: product, price,
place, and promotion.
Green Marketing Practices Among Coffee Shops in Binangonan, Rizal Sherwin Antonio, Wendel Ann Clarisse Espiritu, Jherald Serrano - 2025 - xiv, 150
Feasibility Study
This study explored the green marketing practices of coffee shops in
Binangonan, Rizal. Green marketing was a part of a larger trend towards socially and environmentally conscious business practices, involving the promotion of products that were seen as environmentally sustainable. This study determined how the coffee shop businesses in Binangonan, Rizal implemented green marketing practices in terms of the 4 Ps of the green marketing mix: product, price,
place, and promotion.