Title Social marketing :
Lee, Nancy R.
Title Social marketing : Influencing behaviors for good / Nancy R. Lee... [and one other.] - Fourth Edition.-- - California : SAGE Publications, Inc., ©2011. - xi, 502 pages : illustrations ; 23 cm.
Includes bibliographical references.
9781412961578
Social Marketing
Behavior Modification
HF 5414 / .L514 2011
Title Social marketing : Influencing behaviors for good / Nancy R. Lee... [and one other.] - Fourth Edition.-- - California : SAGE Publications, Inc., ©2011. - xi, 502 pages : illustrations ; 23 cm.
Includes bibliographical references.
9781412961578
Social Marketing
Behavior Modification
HF 5414 / .L514 2011