Title Social marketing :

Lee, Nancy R.

Title Social marketing : Influencing behaviors for good / Nancy R. Lee... [and one other.] - Fourth Edition.-- - California : SAGE Publications, Inc., ©2011. - xi, 502 pages : illustrations ; 23 cm.

Includes bibliographical references.

9781412961578


Social Marketing
Behavior Modification

HF 5414 / .L514 2011

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