Marketing : (Record no. 10740)

MARC details
000 -LEADER
fixed length control field 01250cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15439661
003 - CONTROL NUMBER IDENTIFIER
control field URS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220117100057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080905s2009 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008039064
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381060 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381063 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn244764074
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)244764074
040 ## - CATALOGING SOURCE
Original cataloging agency URS
Transcribing agency URS
Modifying agency BTCTA
-- C#P
-- BWX
-- DLC
Language of cataloging eng
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 3/e.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. ©2009.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 493 pages :
Other physical details illustrations (chiefly colour), colour maps ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 447-467) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
Relator term author
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0827/2008039064.html">http://www.loc.gov/catdir/toc/ecip0827/2008039064.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Foreign Books
Holdings
Withdrawn status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Koha item type Price effective from
  Library of Congress Classification     Non-fiction Angono College Library Angono College Library General Stacks 11/24/2021     HF5415 .K452 2009 URSANG-2511 11/24/2021   Foreign Books 11/24/2021
  Library of Congress Classification     Reference Morong College Library Morong College Library   07/13/2020     HF 5415 .K452 2009 URSMOR-CL-25363 07/13/2020 1 Foreign Books 01/16/2023
  Library of Congress Classification     Reference Morong College Library Morong College Library   07/13/2020     HF5415 .K452 2009 URSMOR-CL-25364 07/13/2020 2 Foreign Books 01/16/2023
  Library of Congress Classification     Non-fiction Tanay College Library Tanay College Library General Stacks 12/22/2014     HF5415 .K455 2009 URSTAN-N1440 07/26/2022   Foreign Books 03/10/2016
  Library of Congress Classification     Non-fiction Taytay College Library Taytay College Library Foreign Section 05/07/2019 Donation   HF5415 .K452 2009 URSTAY-3408 06/04/2025 1 Foreign Books  

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