Marketing communications: (Record no. 14164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220114171551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170324b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273655000 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HG5415.123 |
| Item number | F55 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| Relator code | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications: |
| Remainder of title | contexts, strategies and applications |
| Statement of responsibility, etc. | Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow England: |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 790; |
| Dimensions | 26 cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Foreign Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Binangonan College Library | Binangonan College Library | Foreign Section | 06/07/2023 | HG5415.123 F55 2002 | URSBIN-0545 | 03/07/2016 | 03/07/2016 | Foreign Books |