Creating powerful brands (Record no. 15471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230208163846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191030b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-85617-849-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | URS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69 B7 D43 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3679 |
| Personal name | de Chernatony, Leslie |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands |
| Statement of responsibility, etc. | Leslie de Chernatony, Macolm McDonald and Elaine Wallace |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam |
| Name of publisher, distributor, etc. | Elsevier |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 483 pages |
| Dimensions | 26cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3680 |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 3681 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3682 |
| Personal name | McDonald, Malcolm |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3683 |
| Personal name | Wallace, Elaine |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Foreign Books |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | Foreign Section | 10/30/2019 | HD 69 B7 D43 2011 | URSBIN-UGT01636 | 10/30/2019 | 10/30/2019 | Foreign Books |