Marketing strategy : (Record no. 16026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00929cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220117150922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121001s2014 ohuab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285170435 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | URS |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .F4139 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | O.C. Ferrell, Michael D. Hartline. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Sixth edition |
| 264 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | [Mason, OH] : |
| Name of publisher, distributor, etc | South-Western/Cengage Learning, |
| Date of publication, distribution, etc | ©2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 587 pages : |
| Other physical details | illustrations (some colour) ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Reserved Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Tanay College Library | Tanay College Library | General Stacks | 03/21/2016 | Purchase | 11045.00 | HF5415.13 .F4139 2014 | URSTAN-N2221 | 03/24/2017 | 03/21/2016 | Reserved Books |