From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 (Record no. 47620)
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| fixed length control field | 02197nam a2200277Ia 4500 |
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| fixed length control field | 02694naaa 00373uu |
| 001 - CONTROL NUMBER | |
| control field | https://directory.doabooks.org/handle/20.500.12854/48099 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260218105714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-2-88945-412-9 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.3389/978-2-88945-412-9 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 245 #0 - TITLE STATEMENT | |
| Title | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Frontiers Media SA |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (346 p.) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years?? among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Creative Commons |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | consumer emotional journey |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alicia Izquierdo-Yusta |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ana Isabel Jimenez-Zarco |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maria Pilar Martinez-Ruiz |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Monica Gomez-Suarez |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://docs.google.com/spreadsheets/d/1yKIrdCPDAG_9c22mwoOIO2DOhtj65Wqa/edit?usp=sharing&ouid=106555315294820607512&rtpof=true&sd=true ">https://docs.google.com/spreadsheets/d/1yKIrdCPDAG_9c22mwoOIO2DOhtj65Wqa/edit?usp=sharing&ouid=106555315294820607512&rtpof=true&sd=true </a> |
| Link text | List of Curated E-Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-Book |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Directory of Open Access Books | Directory of Open Access Books | 12/22/2021 | 12/22/2021 | 12/22/2021 | E-Book |