SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM/ (Record no. 4926)

MARC details
000 -LEADER
fixed length control field 00902nam a22002777i 4500
003 - CONTROL NUMBER IDENTIFIER
control field URS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220117120600.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180504b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency URS
Language of cataloging eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .Z45 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHALM, VALERIE A.
245 ## - TITLE STATEMENT
Title SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM/
Statement of responsibility, etc. VALERIE A. ZEITHALM. __
250 ## - EDITION STATEMENT
Edition statement FOURTH EDITION. __
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Irwin,
Date of production, publication, distribution, manufacture, or copyright notice 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 708 PAGES:
Other physical details ILLUSTRATIONS;
Dimensions 26 CM.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Subject Service industries -- Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Foreign Books
Holdings
Withdrawn status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Library of Congress Classification     Non-fiction Antipolo College Library Antipolo College Library On Display 05/04/2018   HD9980.5 .Z45 2006 URSANT-03513 05/04/2018 05/04/2018 Foreign Books

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