MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03477cam a22004693i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PHURS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221125083342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160412s2016 xx o 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
YDXCP |
| Modifying agency |
EBLCP |
| -- |
OCLCQ |
| -- |
N$T |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
AGLDB |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
S9I |
| -- |
STF |
| -- |
JSTOR |
| -- |
OCLCQ |
| -- |
DEBUD |
| -- |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783847408918 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
3847408917 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
3847407724 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9783847407720 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hackett, Paul M. W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer psychology : |
| Remainder of title |
a study guide to qualitative research methods. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Place of publication not identified] : |
| Name of publisher, distributor, etc. |
Barbara Budrich, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Consumer Psychology: A Study Guide to Qualitative Research Methods; Book Sections; Detailed table of contents; Preface; Synopsis of Chapters; Section 1 -- Planning the Research Project; Chapter 1. What are Qualitative Research Methods in Qualitative Consumer Psychological Research?; Chapter 2. Using a Mapping Sentence to Manage a Consumer Research Project; Chapter 3. Research Ethics; Section 2 -- Approaches to Qualitative Research Methods in Consumer Psychological Research; Chapter 4. Projective Techniques; Chapter 5. Focus Groups; Chapter 6. In-Depth Interviews; Chapter 7. Ethnography. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 8. NetnographyChapter 9. Visual Ethnography; Chapter 10. Artefacts; Chapter 11. Archives; Chapter 12. Journals and Diaries; Chapter 13. Autoethnography; Section 3 -- Practical Procedures; Introduction; Chapter 14. Projective Techniques; Chapter 15. Focus Groups; Chapter 16. In-Depth Interviews; Chapter 17. Ethnography; Chapter 18. Netnography; Chapter 19. Visual Ethnography; Chapter 20. Artefacts; Chapter 21. Archives; Chapter 22. Journals and Diaries; Chapter 23. Autoethnography; Section 4 -- Writing and Analysing a Research Report. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
JSTOR |
| Provenance (VM) [OBSOLETE] |
Books at JSTOR Open Access |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Research |
| -- |
Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Psychology |
| -- |
Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research |
| -- |
Methodology. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consommateurs |
| General subdivision |
Comportement |
| -- |
Recherche |
| -- |
Méthodologie. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consommateurs |
| General subdivision |
Recherche |
| -- |
Méthodologie. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industrial Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Management Science. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Organizational Behavior. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Consumer Behavior |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Research |
| -- |
Methodology. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Hackett, Paul M.W. |
| Title |
Consumer psychology. |
| Place, publisher, and date of publication |
[Place of publication not identified] : Barbara Budrich, 2016 |
| International Standard Book Number |
3847407724 |
| -- |
9783847407720 |
| Record control number |
(OCoLC)934196719 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.jstor.org/stable/10.2307/j.ctvddzsrf">https://www.jstor.org/stable/10.2307/j.ctvddzsrf</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
| 994 ## - |
|---|
| -- |
92 |
| -- |
PHURS |
