Online Advertisement of a Fast food Chain: An Analysis (Record no. 83686)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01853nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721092749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bata, Dave William L. |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Online Advertisement of a Fast food Chain: An Analysis">Online Advertisement of a Fast food Chain: An Analysis</a> |
| Remainder of title | Dave William L. Bata, Sharlyn Faye S. Miranda, Lara Nicole M. Vergara |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 108 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study aims to analyze the online advertisement of a fast food chain, especially in social media daily, in influencing consumer behavior among fourth-year marketing students in Binangonan, Rizal. The study focused on a specific fast food chain and used content analysis and surveys to assess how advertisements<br/>capture attention, interest, desire, and action.<br/>The study used the descriptive method of research and questionnaire<br/>checklist to analyze promotional content to provide valuable insights into the effectiveness of marketing efforts in the fast-food chain. The collected data were calculated, analyzed and interpreted using different statistical treatment methods such as weighted mean analysis were applied to quantify levels of engagement and the influence of these advertisements on purchasing decisions. Frequency, percentage, ranking distribution method to understand the profile of respondents in terms of age, sex, duration of time on social media, branch visited, frequency of visit, type of product purchased, specific product they purchased and allowance per month. To test the significant difference between the assessment made by the respondents on the Online Advertisement of a Fast Food Chain, one-way analysis of variance (ANOVA) are used. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jonas D. Ynares |
| Relator term | Adiviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3251 | 07/21/2025 | 07/21/2025 | Theses and dissertations |