AIDA Model Analysis of a Fast Food Chain TV Advertisement (Record no. 83695)
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| 000 -LEADER | |
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| fixed length control field | 01775nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721101941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Samiling, Rowena M. |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="AIDA Model Analysis of a Fast Food Chain TV Advertisement">AIDA Model Analysis of a Fast Food Chain TV Advertisement</a> |
| Remainder of title | Rowena M. Samiling, Marife L. Noromor, Chealsi Rainver F. Caleon |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 142 |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Marketing Management |
| Name of granting institution | URS Binangonan |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study aimed to evaluate the effectiveness of promotional content, specifically television commercials, of a well-known fast-food chain in influencing consumer behavior, using the AIDA Model (Attention, Interest, Desire, Action) as the theoretical framework. Focusing on 3rd-year marketing students in Binangonan, Rizal, the research investigated how advertisements guide viewers through the stages of consumer engagement, from initial exposure to potential purchase behavior.<br/>A total of 100 respondents were selected through random sampling.<br/>These respondents, all enrolled as Marketing Management students, were exposed to selected television advertisements of a certain fast food chain before completing a structured questionnaire. The instrument was designed to collect data on respondents' demographic profiles, television viewing habits, frequency of store visits, product preferences, and perceptions of each AIDA component.<br/>The responses were measured using a 5-point Likert Scale, and statistical treatments such as weighted mean and one-way ANOVA were applied to interpret the level of advertisement effectiveness and examine significant differences based on respondent profiles. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jonas D. Ynares |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 07/21/2025 | URSBIN-UGT3259 | 07/21/2025 | 07/21/2025 | Theses and dissertations |