MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03901cam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GVRL86HE |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiFhGG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250819155648.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180111t20192019paua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781522560654 |
| Qualifying information |
(electronic book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781522560647 |
| Qualifying information |
(hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1048608928 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiFhGG |
| Language of cataloging |
eng |
| Transcribing agency |
MiFhGG |
| Description conventions |
rda |
| -- |
pn |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.A67 2019 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Application of gaming in new media marketing / |
| Statement of responsibility, etc. |
Pratika Mishra, Presidency University Bangalore, India, Swati Oberoi Dham, New Delhi Institute of Management, India, [editors]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, Pennsylvania : |
| Name of producer, publisher, distributor, manufacturer |
Business Science Reference, an imprint of IGI Global, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2019] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
�2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxvi, 312 pages) : |
| Other physical details |
illustrations (some color). |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Premier reference source |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Gale eBooks |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Gale eBooks |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
ch. 1. Advent of new media marketing techniques: the inevitable disruption / Harshita Gupta, Saumya Singh -- ch. 2. Gamification and advergaming: an overview of the innovative brain tool in the field of advertising / Aanchal Aggarwal, Nupur Arora -- ch. 3. Rhetoric of advergames / Pratibha Kumari Singh -- ch. 4. Advergames and children / Vijita Singh Aggarwal, Shefali Khurana -- ch. 5. Persuasive Advergames: boon or bane for children / Rupa Rathee, Pallavi Rajain -- ch. 6. Food Advergames and children: the psychodynamics / Tanusree Chakraborty, Raiswa Saha -- ch. 7. Understanding the psychology of new media audiences from a marketing perspective / Amit Nagpal -- ch. 8. Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow / Tugce Ozansoy Cadirci, Aysegul Sagkaya Gungor -- ch. 9. Nuances of media planning in new media age / Anandan Pillai -- ch. 10. Click to brick: case study of a virtual reality company / Abhishek Gupta, Abhishek Goyal -- ch. 11. Social media as a marketing tool / Rajeshwari Krishnamurthy -- ch. 12. Social media marketing: tools and techniques / Priyanka Prasad, Pooja Saigal -- ch. 13. Impact of digital advertising post-demonetization in India / Kamal Singh Rathaur, Atul Kumar Agarwal -- ch. 14. Gamification in entertainment industry: glimpses from Indian film industry / Savita Sharma, Adarsh Somani -- ch. 15. Gamification to promote the engagement in healtcare and wellness of patients under therapeutic care: gamification and healthcare / Surendra Prasad Mishra [and four others]. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. It highlights a range of topics including digital advertising, media planning, and social media marketing. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet games. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mishra, Pratika, |
| Dates associated with a name |
1981- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dham, Swati Oberoi, |
| Dates associated with a name |
1983- |
| Relator term |
editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Gale (Firm) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Title |
Application of gaming in new media marketing. |
| Place, publisher, and date of publication |
Hershey, PA : Business Science Reference, an imprint of IGI Global, [2019] |
| International Standard Book Number |
9781522560647 |
| Record control number |
(DLC) 2017061798 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Premier reference source. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://link.gale.com/apps/pub/86HE/GVRL?sid=gale_marc&u=phurs">https://link.gale.com/apps/pub/86HE/GVRL?sid=gale_marc&u=phurs</a> |
| Public note |
Available via Gale eBooks. Click here to access |
| 912 ## - |
|---|
| -- |
86HE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
