Promotion strategies of ecotourism in antipolo city. / (Record no. 86422)
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| 000 -LEADER | |
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| fixed length control field | 01940nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911131959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240213b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Leon Jr. Christopher Bilog ; |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion strategies of ecotourism in antipolo city. / |
| Statement of responsibility, etc. | De leon Jr., Saavedra and Gabrido. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XII, 48 pages ; |
| Other physical details | Illustrations (some colors) |
| Dimensions | 28cm |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | BSTM |
| Name of granting institution | University of Rizal System, Antipolo Campus. |
| Year degree granted | 2015 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study described the promotional strategies of ecotourism sites in Antipolo city in the year 2014-2015. The respondents assessed the effectiveness of the promotional strategies of ecotourism sites in Antipolo city such as T.V commercial, radio announcements, social media, advertising through newspapers, brochures, magazine, advertising through billboards, direct mail (communication with the tourist through email, post, or fax), advertising on a website, and advertising displayed in buses, train, and taxis. The respondents of this study were tourists of ecotourism sites which comprise a total of one hundred (100) respondents selected randomly. Majority of the respondents were singlebelonging to 20 years old; below which is 51.1 percent. The monthly salary of the respondents ranges from 10,000 below. The result of the study indicated that the effective promotional strategy is the T.V commercial followed by radio announcement, social media, and advertising through newspaper. Brochures, magazines, advertising through billboards and other promotional activities received low responses. Thus, the study recommends development of these materials emphasizing attractiveness in layout as well as in locating the destinations for promotional purposes. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saavedra, Jessielyn Almanon ; |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gabrido, Jomalen Laude ; |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Antipolo College Library | Antipolo College Library | 02/13/2024 | URSANT - UGT501 | 02/13/2024 | 02/13/2024 | Theses and dissertations |