Tourism promotion of a native cafe restaurant in Antipolo city as perceived by its customers / (Record no. 86428)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03017nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911131959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240213b ||||| |||| 00| 0 eng d |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism promotion of a native cafe restaurant in Antipolo city as perceived by its customers / |
| Statement of responsibility, etc. | Rubylyn, Marvilyn, Christine Jane |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIII, 56 pages ; |
| Other physical details | Illustration (some color ) |
| Dimensions | 28cm |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | BSTM |
| Name of granting institution | University of Rizal System, Antipolo Campus |
| Year degree granted | 2015 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study aimed to determine the tourism promotion of a native café restaurant in Antipolo City as perceived by its customers. The venue of the study was the Crescent Moon characterized as a native café restaurant. Fifty customers of the restaurant were the respondents selected by a simple random sampling technique. A questionnaire checklist was utilized in gathering the necessary data. The study was conducted last February 2015 at the Crescent Moon Café Restaurant situated at Barangay Dalig, Antipolo City, Rizal. The researchers utilized the descriptive method of research with Frequency, Percentage Distribution, Ranking, and Mean were applied to analyze the results of the study. The study obtained respondents belonged to age bracket 26 and above, female, most of them are married. In terms of educational status, most of the respondents have reached the college level or college graduate. The average monthly income of most of the respondents is 21, 000 and above. Further, the study found out that the perception of the respondents on the tourism promotion of a native café restaurant like the Crescent Moon Café has been "Very Good" especially on Information, Location, Price and Promotion practices. Based on the analysis of findings, the study found out that with respect to Gender, there is no significant difference in terms of Information and Price while the Locations and Promotion proved to have a significant difference on the perception of the tourist. With respect to Civil Status there is no significant difference in terms of Information, Price and Promotion while Location proved to have a significant difference on the perception of the tourist. With respect to Age, Educational Attainment and Average Monthly Income there is no significant difference in terms of Information, Location, Price and Promotion on the perception of the tourist. Although Crescent Moon Café have shown a very good tourism promotion style, this study further recommends the use of flyers, TV/Radio/Internet for tourism promotion. To use website as a good form of tourism promotion where there are prospective essential information about Crescent Moon. The Crescent Moon should also displays promotional materials at community locations. In addition, the Crescent Moon should use personal selling to convince potential tourists. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sabalboro, Marvilyn Espinosa ; |
| Relator term | Author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tapiz, Christine Jane Chavez ; |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Antipolo College Library | Antipolo College Library | 02/13/2024 | URSANT - UGT495 | 02/13/2024 | 02/13/2024 | Theses and dissertations |