Play to earn?: Mobile gaming revenue of student gamers in University of Rizal System | (Record no. 86918)
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| 000 -LEADER | |
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| fixed length control field | 01961nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | URS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250924140907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250924b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chavez, Jin Adril L. |
| 245 ## - TITLE STATEMENT | |
| Title | <a href="Play to earn?: Mobile gaming revenue of student gamers in University of Rizal System |">Play to earn?: Mobile gaming revenue of student gamers in University of Rizal System |</a> |
| Statement of responsibility, etc | Jin Adril L. Chavez, Alexa Paula P. Lunas, Mhac Allen B. Oronan, Mc Ren Riley S. Picones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 174 pages. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis |
| Degree type | Bachelor of Science in Business Administration Major in Financial Management |
| Name of granting institution | University of Rizal System |
| Year degree granted | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study explores the revenue generation potential of mobile gaming among studentgamers at the University of Rizal System. It examines how students engage with mobile games not just for entertainment but as a potential source of income. The study also challenges common misconceptions that label mobile gaming solely as addictive and detrimental to academic and financial well-being.<br/>By using the application of the Acquisition, Retention, and Monetization (ARM) funnel, the research aims to understand how these strategies influence gaming<br/>behaviors and experiences. Data were collected from mobile gamer respondents<br/>through a questionnaire and analyzed using statistical methods such as frequency and percentage, weighted mean, one-way ANOVA, and qualitative method. The findings of this study address the gap in awareness regarding the potential for monetizing gaming activities among students. This research contributes to a broader understanding of mobile gaming's potential beyond leisure, offering<br/>insights into how students at the University of Rizal System can capitalize on gaming opportunities.<br/>Keywords: ARM Funnel (Acquisition, Retention, Monetization, Mobile Gaming, Student Gamers, Free-to-Play, Pay-to-Play, Play to Earn (PE), Student Gamers,<br/>Monetization Strategies, Revenue Generation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Billy M. Ines |
| Relator term | Adviser |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses and dissertations |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Binangonan College Library | Binangonan College Library | 09/24/2025 | URSBIN-UGT3543 | 09/24/2025 | 09/24/2025 | Theses and dissertations |