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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextSeries: McGraw-Hs/Irwin series in marketingPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, [2006]Copyright date: ©2006Edition: 10th edDescription: xl, 638 pages : colour illustrations ; 28 cm. + 1 CD-ROM (4 3/4 in.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072935898 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .M378 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Foreign Books Taytay College Library Foreign Section Non-fiction HF5415 .M378 2006 (Browse shelf(Opens below)) 1 Available URSTAY-3215

Includes bibliographical references and indexes.

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