Marketing:creating value for customers creating value for customers/ Gilbert A. Churchill, J.Paul Peter

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TextPublication details: McGraw-Hill [1998]Edition: Second EditionDescription: xxiv 630 pages: with illustrationISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Foreign Books	Cainta College Library On Display		Non-fiction		HF 5415.C5631 1998 (Browse shelf(Opens below))					Available			URSCAI-947

Includes Bibliographical References and Index

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