Thesis (Bachelor of Technology major in Hotel and Restaurant Management) -- University of Rizal System-Morong.

EXECUTIVE SUMMARY: This study aimed to determine the marketing strategies of Catering firms in selected towns of Rizal during the school year 2012-2013. The study was conducted in selected towns in the province of Rizal. The respondents of the study were the owners, managers, supervisors and staff of selected catering business which randomly chosen by the researchers. The qualification for a respondent was as long as they have the ability to answer the prepared questionnaire checklist efficiently and can provide information about their catering service in detail. The researchers used a questionnaire-checklist in conducting the interview to determine the marketing strategies of catering firms. The statistical treatments used were the frequency and percentage distribution, mean, and F-test (one-way ANOVA). These were the bases of the result of this study. Based on the summary of findings, the researchers concluded that majority of the respondents were female, 46 years old and above, married and college graduate. Most of the caterers offered on-premise catering services, single proprietor, accredited by the Department of Trade and Industry (DTI), affiliated on different organizations, other than the Food Caterers Association of the Philippines (FCAP), often located near main roads, earns an income of 75,083-above monthly, and earns an income per year 907,000-above. On the extent of perception of respondents towards marketing strategies of catering firms with respect to the different aspects, the product, price and promotion was often considered by the respondents which means that the catering firms must develop its strategies that will help them to attract more customers, while the place was always considered by the respondents which means that they will give more importance to the image of their establishment, where certain events are being held and where they meet their clients. There was no significant difference on the extent of perception of the respondents towards Marketing Strategies of Catering firms in Selected towns of Rizal in terms of sex, age, civil status, educational attainment, type of catering, ownership, accreditation, affiliation, location and monthly income and income per year. Based on the findings and result of the study, the researchers recommended that the caterers should be affiliated in different catering organizations or try to apply for membership in the Food Caterers Association of the Philippines for some benefits that they may provide. Caterers should also advertise their business for easy accessibility. The caterers should register to the local government for municipal and sanitary permit and to the department of Trade and Industry (DTI) or security and Exchange Commission (SEC) for legality. Caterers should attend seminars related to their business, using strategies is a necessity among caterers to easily attract the customers and parallel studies should be conducted using other variables.