Business analytics for sales and marketing managers : how to compete in the information age / Gert H.N. Laursen.
Material type:
TextSeries: Wiley and SAS Business Series ; 41Publisher: Hoboken, New York : John Wiley & Sons, ©2011Description: xiii, 242 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780470912867 (hardback)
- HF5415.13 .L38 2011
- BUS043000
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| HF5415 .S755 2011 Launch : | HF5415.1265 .S393 2011 Real-time marketing & PR : | HF5415.1265 .V367 2011 Mobile marketing : | HF5415.13 .L38 2011 Business analytics for sales and marketing managers : | HF5415.153 B45 The McGraw-Hill 36 hour course : | HF5438.25 .C55 2013 Let's close a deal : | HF5438.25 .S333 2011 25 toughest sales objections (an how to overcome them) : |
Includes bibliographical references and index.
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Provided by publisher.
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